As current customers of SEMrush, Planet Marketing uses this valuable software to spy on its competitors, particularly local ones. When prospects call me, I question them for his or her top three competitors in order to base pricing away from the competition. Each will agree and that’s the way i have landed many of my present clients. Generally speaking, I personally use Semrush to leverage info on the competitors, from Adwords to organic rankings and everything in between.
Here at planetmarketing.com, we firmly think that performing competitive analysis is a must if you’re going to get in front of the competition with regards to web marketing. Nowhere offers the saying “keep your friends close however your enemies closer” been more fitting. Robust tools like SEMrush are good for snooping around and finding out what’s working (or otherwise working) for our competitors. It essentially crawls some 80 million keywords to compile information on one database, breaking down the information by organic search, paid search, backlinks, display ads and organic keywords vs. ad keywords.
Our main utilization of SEMrush is perfect for niche research, which assists us determine the proper keywords for the clients’ SEO and PPC campaigns. Knowing phrase matches, related keywords and in many cases long-tail keywords gives us a plus over our competition. It’s always difficult to find appropriate keywords for our own audience, though with this tool, we can draw on valuable resources that tell us which keywords are helping our competitors rank highly on virtually all of the search engines.
The problem with SEMrush is that their tools aren’t accurate. In the event you look at the image below, it shows that we simply get 218 organic searches monthly. I don’t think we would stay in business whenever we only got 218 searches monthly. We have almost that numerous searches daily. Also, the PAID SEARCH tab shows I’m only bidding on three keywords. That’s off too, having said that i can’t expect much more.
Despite these setbacks, the great thing is available a snapshot of your competitor’s info. Bear in mind, it’ll be off, but that’s all of the info out there that exist. Our competitors will never give use of their Google Analytics, Adwords, nor Google Webmaster tools. It only supplies a snapshot of what’s taking place. It’s much better than nothing.
I prefer MOZ and Ahrefs too, but SEMrush is my go-to tool for competitor analysis. The main reason we keep SEMrush in your arsenal of SEO tools is it’s the nearest snapshot of what’s happening using the competition. If we combine SEMrush, Ahrefs, Moz, Majestic, then there exists a far better picture. Each of these companies includes a bot that crawls the world wide web and 53devdpky the info. Imagine the number of servers an organization would have to crawl, process, and store all of that info on the web. They don’t have Google’s financial power to achieve that. Also, these SEO tools are better for sites with additional search volume, but they are still off.